Travis Fulton Joins Lamkin as Brand Ambassador
Lamkin Corporation – leading manufacturer of premium golf grips – signs renowned instructor and golf media personality Travis Fulton as its newest brand ambassador to help promote the company’s products around the world.
Over the past decade, Fulton has emerged as a leading teacher and instructional voice in the industry. After several successful years with Golf Channel where he was a key instructional host for programs such as “On The Range” and “Morning Drive,” Fulton has focused recent efforts on developing his own media platform and content via the @travisfultongolf Instagram account. He is also a regular contributor to Golf Digest and PGA TOUR Entertainment. Fulton operates signature golf academies in Jacksonville, Florida and Evansville, Indiana in addition to his online training programs. Prior to launching his own academies, he served as Director of Instruction at famed TPC Sawgrass.
“Travis is among the most accomplished and credible instructors in the world, having a built a large and loyal following of students and avid golfers who rely on his advice to help them play their best,” says Bob Lamkin, CEO of Lamkin Grips. “As we look to our 2020 plan and beyond Travis’ wealth of knowledge and understanding of the golf swing will play an integral role as we further develop swinging and putting grips to meet the discerning needs of all golfers. He will be a key asset for Lamkin as we roll out new initiatives and content for both trade and consumer audiences.”
As part of the multi-year agreement, Fulton will appear in the company’s marketing campaigns, on social media channels and in PGA Continuing Education materials using Lamkin grips on his personal clubs during all instructional and content engagements. He will also develop educational and entertaining brand content to be shared via his personal social media channels.
“I have played Lamkin almost all my life as it is one of the most respected brands in the industry,” says Fulton. “For nearly 100 years they’ve been on the leading-edge of innovation in the golf grip category and what I see on the horizon in their strategic direction is nothing short of incredible.”
“The average golfer clearly overlooks the importance of finding the right grip, maintaining their grips and regripping with correct regularity and my goal with Lamkin is to educate consumers and teachers not only on the vital importance grips play in overall performance, but also how differing grips are best suited to player types and playing conditions,” adds Fulton.
Fulton joins PGA TOUR superstar Justin Rose as a brand ambassador. Rose is among a large and growing number of top players around the globe who rely on Lamkin grips to win in competition. Lamkin has established its excellent reputation for unrivaled quality thanks to world-class engineering, premium materials and handcrafted, repeatable production techniques. Among the popular lines offered by the company are SONAR, Crossline, SINKFit Putter Grips, UTx and many more.