TAYLORMADE SELECTS LAMKIN GRIPS TO ENHANCE NEW ATV WEDGE PERFORMANCE
A radically advanced wedge club deserves a radically advanced grip. So when selecting the grip that best complements TaylorMade’s ATV (All-Terrain Versatility) Wedge, the company chose Lamkin’s new Performance Plus Wedge Grip. Constructed to improve short-game play, this Wedge Grip is one inch longer than standard grips and features a reduced taper, facilitating proper hand position and traction when choking down on the club. “Golf equipment manufacturers take painstaking measures to deliver accuracy on the course, and grips are no exception,” explains Lamkin CEO Bob Lamkin. “Just as TaylorMade designed the new ATV Wedge to perform during critical scoring shots, Lamkin’s Wedge Grip is designed to work seamlessly with the club ensuring maximum control and precision.” TaylorMade’s ATV Wedge is masterfully engineered, and as such required a grip that could facilitate fairway, chip and bunker shots alike to maximize the club’s utility. Taylor Made selected the Performance Plus Wedge Grip in black, with a traditional white TaylorMade logo to cap off its latest release. This first-of-its-kind wedge grip is crafted to promote proper hand position and tension needed to achieve better short-game results.