Congratulations to the winners of the Turkish Airlines World Golf Final and the Portugal Masters, both of whom use Lamkin golf grips.  The winning spree started with a victory at the Antalya Golf Club. Equipped with Lamkin Performance Plus 3GEN grips, the winner played immaculate golf all week to win the Turkish Airlines World Golf Final and propel him to No.5 in the world rankings. The Lamkin Performance Plus 3GEN grip, as used by the winner, was created with a reduced taper to rein in a golfer’s overactive lower hand for straighter, more controlled shots.  The larger outside dimension in the lower section of the grip serves to help players hold off shots while still allowing the full release needed to shape the ball flight.  The 3GEN  compound adds the benefits of increased tackiness, greater UV resistance and improved vibration dampening.  The medium-firm, medium density pattern feels soft yet provides excellent lateral friction promoting a light touch and reduced hand tension through the swing, The winner of the Portugal Masters played a brilliant final round 66, including a 7 iron straight into the hole for an eagle 2 at the 11th.  Posting a final score of 14 under, the winner had to wait to see his nearest competitor lip out at the 18th before his second victory on the European Tour was confirmed.   His grip of choice is the Lamkin Tour Black Full-Cord.   One of the most winning full-cord grips on the European Tour, the Tour Black features a soft rubber compound and a unique cord buffing process that offers a much less abrasive feel than traditional cord grips.  While the feel of the grip is unusually soft, the Lamkin Tour Black Full Cord still manages to deliver the traction and full cord functionality that cord players require.