At the San Diego Intercollegiate Classic this past weekend, the SMU Mustangs men’s golf team, aided by No. 6 player Aaron Stewart’s third-round 73, walked away with the title. But it was a first-time program executed by title sponsor Lamkin Grips that had participants and onlookers alike talking. With a prestigious field of 12 men’s collegiate teams competing at the nearby San Diego Country Club in Chula Vista, Lamkin Grips took advantage of the close proximity to company headquarters to introduce its latest college support program: providing free new golf grips to coaches of eligible Division I and II teams.

“It’s a chance for us to give something back to the players and coaches who work so hard to maintain the integrity of this great game,” said CEO Bob Lamkin.

Lamkin Grips believes in gender equality as well. The company’s latest initiative is also available to any eligible Division I and II women’s golf teams. Coaches interested in receiving new grips can select from any of Lamkin’s current market grips and then send their request directly to griprequest@lamkingrips.com.

Maintaining and upgrading one’s grips is a critical component for any competitive golfer’s game. And this past weekend’s San Diego Intercollegiate Classic, where local powers San Diego State (ranked No. 6 nationally) and the University of San Diego (No. 19) finish third and fourth, respectively, set the stage for an opportunity that only the folks at Lamkin Grips could provide.

“We’re always trying to educate golfers on the importance of regripping,” said Lamkin. “After 50-60 rounds, or about once a year for most golfers, clubs should be regripped. At the collegiate level, players are regripping much more often so providing free grips to their coaches is a great bonus!”

New golf grips, courtesy of Lamkin, are on the way.