Lamkin Corporation Releases
Inspirational Recap of Arnold Palmer’s Career

The game of golf is built on traditions, and Lamkin recently unveiled an historical glimpse into the career of one of the game's all-time great traditions - Arnold Palmer.

Now airing on The Golf Channel, Lamkin’s commercial features memorable images of the life and career of Arnold Palmer and provides an inspirational recap of his 70-plus-year journey toward becoming one of the greatest legends of the game. During the 60-second video, Arnold Palmer recalls practicing with Lamkin grips when he was three-years-old and trusting Lamkin grips throughout a career that included more than 1,000 pro tour events, 92 victories, four Masters and two British Open titles.

Lamkin Crossline Sets the Pace at Heritage

Providing superior stability, comfort and traction at one of the premier golf tournaments in the country, Lamkin Crossline grips set the pace at the recent Verizon Heritage with the all-new Crossline Red and original Crossline models winning two of the Top Three money positions.

“The results at the Heritage were another example of Lamkin Crossline grips dominating the top money,” says Bob Lamkin, president and CEO of Lamkin Corporation. “The Crossline Series remains a favorite among tour pros around the world, and the Crossline design continues to prove itself as one of the most enduring grip designs in golf.”

Getting a Grip on the Basics

The grip is the only part of the golf club with which a player comes into direct contact and is far more critical to shot-making success than many might think. Grips influence the distance and direction of every golf shot, and every aspect of swing mechanics — from address to impact — so selecting the right type of grip is the first step in playing good golf.

From a material standpoint, grips fall into one of three categories — rubber, cord or thermoplastic. Rubber grips are, by far, the most common grip type in play today and feature a variety of patterns and compounds to offer different levels of traction and durability. However, thermoplastic compounds, such as the proprietary materials found in the Dual Density Crossline and Torsion Control grips, are quickly gaining popularity because of their extreme tack and stability. Cord grips are the most durable and provide extra traction for players in wet or damp conditions.