Crossline Extends Color Offering
As the most winning grip in Lamkin’s 80-year history, the Crossline has proven itself as one of the most enduring grip designs in the history of the game. Now, new for 2007, the Crossline series unveils custom color options in both rubber and cord.

With the new Crossline Blue Series, Crossline Red Series and Crossline Pastel Series, golfers can achieve the greater stability, traction and comfort provided by the Crossline design, while enjoying a variety of color options.

“Many of the best golfers in the world play Crossline grips, and we’re very excited to bring these new options to players,” says Bob Lamkin, president and CEO of the Lamkin Corporation. “With wins on every major tour in the world, the Crossline grips have been preferred by tour players for more than 10 years now.”

Similar to the original Crossline, the new Crossline Red and Blue grips feature a proprietary colored M2 rubber compound that adds tack and durability while the distinctive pattern increase hand-traction and reduces torque for ultimate performance. In the Crossline cord models, soft cord fabric is placed throughout the grip, increasing traction for all-weather conditions.

Both the Crossline Red and Blue series are available in standard, mid-size and full cord models in 0.580-in., 0.600-in., round and ribbed cores.

For Ladies, the new Crossline Pastel grips are available in Lavender, Pink and Teal, and feature the durable M2 rubber compound found in the original Crossline. Although it is designed for smaller hands, the Crossline Pastel Series is ideal for golfers with higher swing speeds and require Crossline’s renowned torque-reducing pattern and traction.

Lamkin Leads Fight Against Prostate Cancer
With prostate cancer striking more than 234,000 men a year in the United States alone, Lamkin is continuing to lead the golf industry in fighting the disease and reverse the statistical trend.

America’s oldest golf grip manufacturer and a world leader in grip innovation, Lamkin announced the company’s ‘Grips for Life’ program two years ago with a goal of raising one million dollars in partnership with Arnold Palmer and the Prostate Cancer Foundation. Today, Lamkin has given more than $335,000 to help fund research for treatments and cures for prostate cancer.

“Lamkin has been devoted to advancing the game of golf for more than 80 years, but it’s important to not lose perspective,” says Bob Lamkin, president of Lamkin Corporation. “The people that play the game are the most important asset of the game, and by partnering with the Prostate Cancer Foundation and Arnold Palmer — who is himself a prostate cancer survivor — we’re fighting a disease that impacts a large segment of the golfing population.

“But we can’t fight prostate cancer alone,” he adds, “and we invite all golfers, clubmakers, equipment manufacturers, retailers and distributors to join us in this worthy cause.”

In the Grips for Life program, Lamkin donates a portion of every after-market regrip sale to help fund prostate cancer research. In addition to buying Lamkin grips, there are other ways to help support prostate cancer research. For more information, visit www.prostatecancerfoundation.org.