Lamkin Corporation, the original manufacturer of premium golf grips, is very proud to announce the addition of Brandt Snedeker to its team of brand ambassadors. The agreement formalizes the company’s long relationship with the 2012 FedEx Cup winner, who has played with Lamkin grips throughout his professional golf career. “I couldn’t be more excited to finalize Lamkin’s team of brand ambassadors with the addition of Brandt Snedeker,” said Lamkin CEO, Bob Lamkin. “As a family-owned business, it’s incredibly important that we align ourselves with players that not only share our passion for golf, but also represent the integrity and authenticity that are hallmarks of the Lamkin brand. Brandt’s conduct and accomplishments on and off the course make him an exceptional representative of our core brand values.” Brandt Snedeker has won six PGA TOUR events, including his outstanding win of the 2012 Tour Championship and FedEx Cup. He has amassed over 40 Top 10 finishes on the Tour and is currently ranked 17th in the Official World Golf Ranking. Off the course, Brandt and his wife Mandy established the Brandt and Mandy Snedeker Foundation in 2012 to fund valuable scholarship and youth enrichment programs in their home state of Tennessee. In addition to continuing to use Lamkin golf grips, Brandt will be prominently featured in a number of Lamkin’s upcoming advertising, promotional and social media campaigns. He will also provide ongoing product development and player testing feedback. Brandt’s current grip of choice is the best-selling Crossline, a favorite among top Tour players for nearly 15 years. Lamkin Grips is also represented by Arnold Palmer, arguably the greatest golfer and golf ambassador in the history of the game. Mr. Palmer has been using Lamkin grips on his equipment for more than 60 years, becoming an official spokesman for the company in 1997.
Lamkin Corporation, the original manufacturer of premium golf grips, announced the introduction of their new line of high-performance UTx grips. The distinctive new product is the first to feature the company’s proprietary Tri-Layer Technology, designed to optimize grip feel for enhanced shot-making capabilities and exceptional wet-weather performance. In development for more than two years, the UTx grip is made up of three functional layers that, when blended together, create a grip that feels and performs like no other. The foundation of the grip is made of a super tacky and softer ACE 3GEN material to provide enhanced comfort. The middle layer is a moisture-wicking fabric weave that delivers surface traction and tremendous grip control in wet weather. Finally, the outer layer is a firmer ACE 3GEN compound designed to limit torque and minimize shot dispersion. “As soon as I felt this grip, I knew it would be received with tremendous anticipation and excitement”, said Lamkin Grips CEO, Bob Lamkin. “It’s a perfect formula of proven grip materials, but blended in a unique way to provide a performance advantage that is immediately evident”. Fundamental to the new UTx grip is the ACE 3GEN compound that makes up both the softer base layer and firmer outer layer. ACE 3GEN is a patented super-tacky material that provides unmatched vibration dampening and superior durability. The enhanced surface tack of the material allows golfers to maintain a tension-free grip necessary for optimizing swing speed and shot distance. Available in stores beginning this month, UTx is offered in three colors in both a standard and midsize option. The new grip will also be a prominent part of Lamkin’s efforts at the upcoming 2014 PGA Demo Day and Merchandise Show from January 21 to January 24 in Orlando, Florida.