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New Torsion Control Tour Series Are a Major Success at the PGA Show

With tens of thousands of PGA Pros and industry professionals in attendance, Lamkin unveiled its new Dual Density Torsion Control Tour Series grip at the recent 53rd PGA Merchandise Show in Orlando, Fla. The technologically-advanced grip, which provides a slightly firmer feel for golfers with higher swing speeds, was welcomed by golfers and received high praise from industry insiders.

"When Lamkin first introduced the Dual Density Torsion Control grips, golfers around the world immediately recognized that the grip design presented an entirely new level of performance and technology," says John Heilmann, PGA Tour representative for Lamkin. "Whether played by pros or amateurs, the new Torsion Control Tour Series grips are designed specifically for golfers with higher swing speeds that demand the most out of their equipment."

The new Lamkin Dual Density Torsion Control Tour Series grip incorporates 20 separate, stabilizing bars to reduce torque and increase club control, and features Lamkin's patented Laser-Tac surface technology to improve player performance. Unlike traditional grip patterns that can actually retain moisture, the Dual Density Torsion Control design utilizes a 'moisture channeling' pattern - similar to those found on high-performance tires - to enhance traction, feel and performance in all playing conditions. The Dual Density Torsion Control Tour Series grip also features a shock-absorbing outer layer that is strategically injected around the firmer base contours of the grip. Together, the unique design, material engineering and surface technology allow for consistent hand pressure throughout the swing which enables a golfer to generate more distance and accuracy.

Lamkin Dual Density Torsion Control Tour Series grips are available for woods and irons in standard and oversize options and feature a 0.580-in. core (Round). Standard size grips are 52 grams with 1/16-inch oversize models weighing 64 grams.