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Lamkin Unveils Golf's Most Technologically Advanced Grip

SAN DIEGO, California, January 10, 2005 - Lamkin Corporation, the world's second-largest manufacturer of golf grips, is introducing Dual Density Crossline, the game's first true high-tech grip designed to reduce torque and provide superior tack in any type of weather.

Using proprietary technology, Lamkin has engineered a grip that has a soft outer surface and a firm base layer. The soft outer material of the Dual Density provides maximum control with a superior blend of tack, feel and shock absorption that is consistent even in changing weather conditions. The inner portion of the grip is designed to allow firm and consistent hand pressure throughout the swing.

Together, the outer and inner layer combine to offer the most functionally advanced grip ever developed, with enhanced stability and reduced torque along with the feel and tack that would please the most demanding golfer - even in very cold or hot conditions.

"Whether you're an avid golfer striving daily to reduce your handicap, or an occasional golfer who just wants to feel good about your game, Dual Density grips will make a difference," said Bob Lamkin, president of Lamkin Golf Grips. "This product will reinforce what we at Lamkin have said for years - your grip plays a critical role in your game. The better your grip responds to your hands, the more confidence you will have in your swing, and confidence is the first step toward a better game."

Lamkin advises golfers to re-grip once a year to maintain maximum traction and tack.

"Like changing tires on your car, re-gripping is essential regularly scheduled maintenance to get maximum performance out of your clubs," said Lamkin. "Dual Density is an excellent reason to re-grip your clubs now. We believe it is the finest golf grip ever produced."

Lamkin is recognized in the golf industry as a premier manufacturer of grips for some of the top name-brand club manufacturers around the world. Lamkin researches and develops its own proprietary composite materials and employs exclusive manufacturing processes to ensure that each grip performs to exact specifications. The company utilizes the latest technical advances to develop products that can help both professionals and amateurs play their best.

Dual Density grips are available at fine golf retailers and pro shops. To find a distributor or retailer near you, visit the Lamkin website (www.lamkingrips.com). Proceeds from the sale of every Lamkin grip help fund prostate cancer research.

San Diego-based Lamkin Corporation is a privately owned, third generation family company. Since 1925, Lamkin has been designing and manufacturing the highest quality and best performing golf grips in the world. For more information on Lamkin and the company's complete line of golf grips, please call 1-800-642-7755 or visit the website at www.lamkingrips.com.