Lamkin's state-of-the-art technology sets the bar in the grip market. Since 1925, Lamkin has left an enduring footprint on golf-grip innovation. 

That tradition continues in 2009-10 with two new grips featuring our brand-new and proprietary 3GEN material. This huge material advancement-a unique synthetic rubber compound-is soft, tacky and absorbs vibration. In both our new N-DUR and Performance Plus grips, 3GEN marries material with a perfectly tapered design and tactile surface pattern, resulting in the most multi-functional grips on the market that can be played in any part of the country, in any playing condition.

3GEN Material

Lamkin's new proprietary 3GEN material - it's a very unique synthetic rubber compound that's both soft and tacky-provides unmatched "single-strike" vibration-dampening properties that protects a golfer's hands and arm joints from jarring shockwaves. Used in other applications and industries, 3GEN mutes virtually all vibration and stinging of the hands at impact, providing an incredibly soft feel. The material maintains a high level of tackiness and can be easily wiped for a fresh feel and excellent traction. And unlike competitors' soft polyurethane grips, 3GEN is a form of synthetic rubber that has very low torque - similar to that of a traditional rubber grip-and will not feel as if it's sliding around the shaft at impact. That firmness lasts throughout the life of the grip. 3GEN also features a vastly improved resistance to environmental aging and weathering factors. The material will not absorb any moisture and its tackiness is activated by toweling off the grip or using a light abrasive brush. It continually performs better if it's cleaned regularly.