Being in the grip business, we are accustomed to looking closely at Tour players on TV and in photos to determine which golf grips they are playing. Granted, sometimes it’s a stretch to figure it out and we have to rely on our star Tour rep Mike Neal to give us a clue. Nonetheless, it doesn’t stop us from assuming that every golf fan has such similar viewing habits. Of course golfers notice the grips on a Tour player’s clubs! Well, maybe not. I must admit it’s a bit nerdy. (Don’t tell that to our sales team.) So, if you’re not one to meticulously decipher which golf grip a certain player is using, you’re probably not alone. To be sure, Lamkin grips, particularly Crossline, have always had great acceptance by Tour players. In fact, three of the top five European Tour money leaders use Lamkin, two of the top five Champions Tour money leaders use our grips, as do some of the top ten PGA Tour players. But here’s the exciting news. A few months ago, we introduced our new N-DUR grips with 3GEN synthetic rubber. As you can imagine, it often takes awhile to gain Tour acceptance with a brand new product because many players are pretty set in their ways. However, this past week  at The Puerto Rico Open, the second place finisher used N-DUR grips, one shot behind the winner. It certainly gave us reason to smile…and hunt down any photos we could find featuring the grips in play!